Asian Board Games Festival (Malaysia) 2025

The Asian Board Games Festival (Malaysia) was held at 1st Avenue Mall, Penang, on 11 - 13 Jul 2025. This was the second time this event was run. I was there last year too. This year it was held over three days, Friday to Sunday, compared to just two days in 2024. This meant more stamina needed. Elder daughter Shee Yun went with me last year to help out, but mostly I did the demos and game teaching. This year she didn't join me, and I looked for local assistants through the organisers.

Four of us travelled together from Kuala Lumpur to Penang - Jon, Nick, Buddhima and I. This was our fresh and energetic "before" shot. We took it so that we could compare it with an "after" shot at the end of the event. 

The event started on Friday, and by Wednesday the tables and chairs had been set up. Exhibitors could start preparing on Thursday. We arrived Thursday afternoon. The event space this year was much larger than last year. The event was held on Ground Floor and First Floor in 2024. This year it was all in one single larger area on Second Floor. 

After doing our setup, we took the opportunity to play some games. This is Jom Burger, the latest game from Specky Studios. This is a light dice drafting game. 

Hiro is a designer and publisher from Kyoto, Japan. We had connected on Facebook some time ago, but this was the first time we met in person. I tried his new game Olenon and was really impressed with the design. I immediately bought a copy and also asked for an autograph. 

Friday morning and ready to roll! (still at full batt) 

This time I had my own little wooden display rack

Helmer (left) is a gamer from Norway. He read my blog on BoardGameGeek.com and my upcoming game Malaysian Holidays caught his attention. That was how we got connected. This was the first time we met in person. He is an expert in Asian culture and history, including holidays and celebrations. 

Giant Trishaw Frenzy

Pinocchio's first public play after launch

My cousin Jackson lives in Penang and came to support me. 

My booth stamp this year featured Pinocchio

“If you lie, you die!”

Group photo Friday evening (courtesy Kee Sit)

Saturday (Day 2) morning and we were already showing some wear and tear

Ali Baba and the Forty Thieves was published last year after ABGF, so it wasn't at ABGF 2024. This year was its first ABGF too alongside Pinocchio. However quite a few visitors had already played Ali Baba because I had distributed it to Penang through retailers. 

The booth of Meja Belakang - one of the most successful Malaysian publishers

Pinocchio in play

This group wanted to play Pinocchio but I still had another group at my booth. I hunted around for an unoccupied table so that I could teach them to play while my assistant taught the other group at my booth. That's why the tablecloth is not red. I use red as my brand colour. 

Thank you for your support! Quite a few visitors told me they had already played Ali Baba before and that they liked the game. That was nice. 

A group of six playing Pinocchio. Pinocchio plays 3 to 7 players. Later this group moved on to play Snow White and the Eleven Dwarfs. When I show people Snow White at conventions, the first reaction is often "how do you get such a game played at a convention?" However I do usually get it played despite the minimum player count of seven. People are attracted by the art, and they come ask whether they can play. When they don't have enough players in the group, I ask them to go grab strangers to play with them, or I try to grab other people passing by. Most of the time we manage to assemble seven. 

I taught Dancing Queen to this publisher team from Indonesia - Whatt Play

I knew Gazelle through a business community. Prior to this we were only connected online. She lives in Penang and came to visit, and this was the first time we met in person. 

We had our lunch + dinner at 11pm, after the end of Day 2

Sunday (Day 3) we had dimsum / yumcha before showtime

Freddie of Ludus / Larong Atin is an industry veteran in the Philippines. I asked for his help to give me feedback on my games Dancing Queen and Pinocchio, in particular whether they would be a good fit for the market in the Philippines. He also bought some stock of Ali Baba and the Forty Thieves and Pinocchio to sell in the Philippines, to test the market. Friends in Philippines if you are interest in either of these game titles do reach out to them. 

The biggest gain for me this trip was getting to know many industry players from other countries in Asia, especially South East Asia. I learned a lot from speaking to them, and that's something money can't buy. 

Heng Hee's Papermade Duel made an appearance

Sunday was a very busy day. My booth sales was better than the previous two days. 

This year I engaged several helpers for my booth, so I had the opportunity to go try the games at other booths. Last year I was 100% stuck at my own booth and I didn't get to play other people's games. This year I was able to meet many more people and have good conversations. Getting decent sales is good, but more important is the publicity, marketing, networking, exploring collaborations and opportunities, and learning from others. 

Ali Baba and the Forty Thieves

Over the three days, my booth was almost always fully occupied except for Day 1, which was Friday and a work day. I was lucky to get a booth right at the front. I had a very visible spot. 

BGN from Thailand had a giant poster

Thank you for supporting my game!

At the end of Day 3 I had a game exchange with Play Logue from Singapore

It always makes me happy to see a happy customer, and dayum he looks 5x happier than I am

Nicholas was of the helpers who assisted me at my booth

Tom (小东老师的卓游乐园) from Taiwan brought many fun party games and also showcased a few small and clever abstract games. After trying Coco Boom (爆爆椰) and having a blast I bought a copy. I'll write more about it later. 

Behind the scenes: packing up after 10pm on Sunday

Movers at work

We still looked full of energy, but actually we were all exhausted. I only had 3 or 4 hours of sleep every day. However it was great working together with friends who share the same passion and mission. 

Just to be a show-off, I quickly made this Instagram post after the event. I should have brought more copies. I was pleasantly surprised when Note from Wisebox (Thailand) told me that Snow White is being sought after in Thailand, and he wanted to buy all the copies I had with me in Penang. 

The Lord of the Rings: Fate of the Fellowship

The Game

Fate of the Fellowship is a game I am keen to write about. When I first noticed it, my first thought was, what? Another Lord of the Rings game? Then I noticed the designer is Matt Leacock (Pandemic). As I read the rules, I noticed many elements which are similar to Pandemic. That got me curious. How does the Pandemic system work for a Lord of the Rings game? 

This is a cooperative game. To win the game, Frodo needs to get to Mount Doom to destroy the One Ring. In the game, this is presented as the last of four missions that the players must complete. The other three are randomly set up. All the missions are related to the story. For example, there is one mission in which you have to capture Isengard. Sorry I forgot to warn you that this post will have spoilers if you have not seen the movies or read the books. Too late! 

One of the missions

The final mission, which is always in play

Every player gets to play two characters from the story. On your turn, you get to use one character to perform four actions, and the other to perform just one action. After each player’s turn, cards are drawn for bad things to happen. This is just like Pandemic. There is an intense sense of urgency and a feeling of impending doom. The most common bad things which can happen are troops being raised in enemy strongholds and enemy troops marching towards ally strongholds. The board has a complex network of paths for enemy troops to move. All the paths start from an enemy stronghold and lead to an ally stronghold. However, because they crisscross, you cannot reliably predict how the troops will move. A group heading towards one stronghold might get hijacked by another card and change direction to another stronghold. It is important to battle enemy troops and prevent them from capturing ally strongholds because each time an ally stronghold falls, you lose two Hope. And Hope is the most important thing in the game. When you lose all Hope, you lose the game. Wow, this is motivational quote poster material. 

In Pandemic terms, Hope in this game is Outbreaks, but they are not exactly the same. In Pandemic the Outbreaks track is just a count of the number of Outbreaks that has happened. It will only ever increase. In Fate of the Fellowship, Hope can go up or down. Bad things will reduce Hope, but great feats like capturing an enemy stronghold increase Hope. In Pandemic there are three ways to lose, and you need to watch out for all of them. Here, these are all linked to Hope. When the draw deck runs out, you lose Hope for each card you must draw but can’t. When all enemy troops are deployed to the board and you need to deploy more, you lose Hope for each one you must deploy but can't. 

That ugly red splash is an ally stronghold captured by the enemy. Red are enemies, other colours are allies. 

All characters have unique powers, and it is absolutely crucial to utilise them well. In general, characters can move about the map to raise troops, lead troops to move (ally troops can’t move by themselves, they need to be commanded by a player character), order troops to fight. Cards come in four suits and are used in different ways. One suit is for raising troops, one is for die rerolls, one is for guaranteed kills during battle. Many character special abilities require cards in specific suits. Battles are resolved by die rolls. The dice determine how many ally and enemy troops are killed. 

You have Nazgûl’s in the game! They try to hunt down Frodo. They can be particularly deadly in battle. There is an Eye of Sauron token in the game, representing where the evil lord Sauron is paying attention to. Mostly Sauron wants to find the One Ring (which is with Frodo) and the Eye attracts Nazgûl to help hunt down Frodo. The Eye is attracted to where evil troops are being attacked. Sometimes you want to attack not for winning the battle but for distracting the Eye from Frodo and helping Frodo get to Mount Doom to destroy the ring. This is all very thematic. 

Frodo‘s mission is ultimately how you win. Carrying the ring is a constant burden and risk because unless Frodo discards a hiding icon card when moving, if there are enemy troops or Nazgûl where he is, he must roll dice and suffer bad effects. He can lose Hope this way and this may eventually cost you the game. 

The Play 

So far I have played four games, all on the easiest difficulty, and I have only won once. This game is hard! You have four missions to work towards. At the same time you must handle the merciless advance of enemy troops. This is more like War of the Ring than Reiner Knizia’s cooperative Lord of the Rings. At first I thought I should just focus on completing the missions as efficiently as possible. Battling was futile anyway. I felt it was more worthwhile to spend my efforts on destroying the ring. Boy how wrong I was! The military aspect cannot be neglected. In fact it is crucial to fight back to delay the deterioration of Hope in order to give Frodo a fighting chance. I found out that the good guys are actually pretty good at fighting. Many characters have abilities that help them battle. Legolas and Gimli do perform like Marvel superheroes. You have to fight and delay the advances of the enemy troops while at the same time make progress in your missions. 

I was very hardworking, more so than when I play Pandemic. I checked and noted down cards which were in the discard pile, so that when they were reshuffled back to the top of the deck, I had some idea what to expect next. I could better assess the risk of enemy troops attacking specific ally strongholds. 

I took this screenshot to keep track of cards in the discard pile.

I want to talk about this specific mission which must be completed at North Ithilien. You need to assemble ally units of three types in order to do this. North Ithilien is a space at the gates of Mordor, the enemy's heartland. 

The part of the story this mission relates to is how the allies assembled a somewhat big army to threaten Sauron. However Sauron has a much bigger army, and the resulting battle from the allies issuing this challenge is not expected to go well. The allies do this only to distract Sauron and to give Frodo a fighting chance to destroy the ring. This is a noble and heroic feat. This is about sacrifice for the greater good. 

Here you can see the allies are already sharing the North Ithilien space with some enemy (red) troops. Frodo and Sam are the yellow piece. In this game they always travel together and they are played as one character. Enemy troops are all over the place and it is hard for Frodo (and Sam) to avoid them. 

Now that the challenge to Sauron has been issued, all the enemy troops in Mordor congregated at Udun. You can't even read the text because it has been covered by enemy troops. Now Frodo has a clear path to Mount Doom. 

Enemy troops in Udun have advanced to North Ithilien, resulting in a huge battle. At the same time, Frodo sneaks into Mordor and heads towards Mount Doom. This last leg of the journey is difficult because many of the paths require discarding hiding (green) cards or tokens. 

Now we are at Mount Doom and Frodo attempts to destroy the ring. He must discard 5 ring (yellow) cards or tokens, and then do a final die roll. The number of dice depends on the Hope level, the lower your Hope, the more dice you must roll, which translates to a higher risk of failure. Managing the Hope level is crucial. You want to keep as high a Hope level as your can. 

This was my final die roll. All blanks meant I did not have to suffer any damage. The ring was destroyed, and we won! 

This is the die face distribution. Two thirds of the time you expect something bad to happen. 

Seeing this victory screen was a hugely satisfying moment for me. Woohoo! 

The Thoughts

I am amazed that the Pandemic framework works so well for Fate of the Fellowship. This is certainly not just pasting on a theme. There are many elements which makes this game different from others using the Pandemic system. The way enemies advance is from Pandemic: Fall of Rome, and it works well here. This is a Pandemic-system game that does not feel like Pandemic. This is a Lord of the Rings game. 

Fate of the Fellowship is a complex game. I would categorise it as a heavy game. It is highly thematic. If you like the source material, you will enjoy this a lot. There are many details you will appreciate. I find the game hard to win, and I think that's a good thing. That anxiety of not knowing whether you are going to survive is what makes the game exciting and engaging. 

I wonder whether the game will feel scripted after a while. So far of the four games I have played, we have been using the same set of mission cards, which showcase important events in the story. Due to the starting positions of the characters (which are fixed every game) and the locations of the missions, we generally complete them in sequence. Then it might feel like we are playing through the same story every game. However there are 24 mission cards in the game. The last mission is destroying the ring and that's fixed. So of the other three, you have 24 cards to randomise from. That sounds like a lot of variety. Also variability comes from the Shadow cards. Depending on how they turn up, the distribution of enemy troops on the board, and how they move, can be very different. Your own card draws will also shape the challenge presented to you. I am confident there is much replayability in this game.